广州百花园佳丽一品香

I have recently understood how much the economy is in recession.

It seems that everything is about, and the price has risen.

Guangzhou taxis have changed from 10 yuan to 12 yuan, the unit price is also high, and there is an additional fee for the night. The price back from the airport is directly a few forty or fifty dollars.

It is also expensive to refuel. When I invented the ticket, I discovered that I have added more than 400 yuan to the oil. I haven’t seen it for many years. I thought I was wrong.

KFC, McDonald's package price increase, a single big burger, 21 yuan, no cola and fries.

Even the vegetables and fruits in the supermarket have risen sharply, and beef is quickly discharged into the luxury goods industry.

No wonder everyone is crying poorly.

Hou Hongbin: Expensive is more expensive, cheaper and cheaper. How to understand consumption downgrade?

The slogan of consumption upgrade has been screaming for many years. The upgrade has not risen. We are now welcoming consumer downgrades. Recently, a very hot shopping platform has been listed on the market. At the beginning, people were very surprised. Why do they feel that they are all filled with cheap or fake goods. But someone who has a heart has given us an answer:

Because you and the imaginary elite around you are just a tiny part of the crowd; and most of this society is extremely price sensitive.

Wang Xing, the boss of the US group, said a few words these days: How many people in China have bachelor degree or above? The answer is definitely beyond the expectations of most people, less than 4%. (A netizen corrected the data, about 5%)

According to the statistics of the 2017 National Statistical Report on National Economic and Social Development issued by the National Bureau of Statistics, the per capita disposable income of the national residents in 2017 was 25,974 yuan, with an average monthly income of 2,164 yuan. Among them, the per capita disposable income of urban residents is 36,396 yuan, with an average monthly income of 3,033 yuan. (Note that this is the average, not the median. If it is not the rich, the value will be lower.)

Is it that everyone is taking a good shot of the chest: good insurance, I did not expect that I am already rich!

It is also under such premise that cheap, even cheap, unreasonable, cheap, and potentially dangerous products can capture the mainstream market. This is not a problem with this shopping platform.

Network big V@10 years cutting wood on Weibo said:

"A lot of hot and mustard, the increase in the sales of Laoganma, is consistent with an economic common sense: when income is reduced, if the demand for an item is reduced, the item is normal good. When the income is reduced, If the demand for an item increases, the item is a low-grade item (inferior good). This is true for individuals in society."

This view is easily reminiscent of the "lipstick effect", an economic phenomenon that leads to hot selling of lipsticks due to economic depression. It is also called "low-priced product preference trend." People's desire for consumption is not enough, so they have to buy cheaper non-essential things to serve as a placebo. Can China be called the “sucker effect” or the “old god effect”?

Because China's economic ability is not as good as that of the United States, when the economy is in a downturn, the consumption of raw meat can only be reduced as much as possible, and it can only rely on mustard and spicy sauce.

Of course, the result of the downgrade does not mean giving you a competition, the expensive in the market will come down. nonexistent. Really rich people are not affected. It only leads to rich people who have more money, poor people are poorer; luxury goods are getting more and more expensive, there is always a small purchase, no matter what the price; parity, even inferior goods, more people buy, The cheaper the better.

Hou Hongbin: Expensive is more expensive, cheaper and cheaper. How to understand consumption downgrade?

Expensive is more expensive, cheaper and cheaper. For example, the new Chanel, the dynamic is the 5 prefix, even if the basic model, it is generally 30,000. There are too many new models in the GUCCI package, but the statistics of the T-shirts last year are explosions. This year, new T-shirts with no embroidery and no beading are introduced. The price is almost doubling last year. . A printed sweater, 16,000, also increased the price of nearly half of the similar models last year.

In other words, not only is the relative price of these luxury goods higher than the salary you shrink, but the absolute price is also high, so that you can completely die.

I think of a passage written by Wang Dishi, a female writer in Hong Kong, who described her friend as a family burden and economic pressure, saying that she: a PRADA bag has been back hundreds of thousands of times.

Suddenly I felt very bitter. Hey, it’s a new bag and new clothes all over the street. You can watch as much as possible and enjoy the window shopping. But when consumption is downgraded, you have to convince yourself: they are all irrelevant to you. Over time, you don't want to watch it. You are isolated.

Just a fashion editor was talking to me about how to sell brand-name bags that I didn't like.

The middle class is shrinking. You are not catching up with the above, or "underflowing", and the class goes down. As the Japanese scholar Miura Atsushi said in the "Inferior Society", the flow of people from the middle class is very rare, but the invaders are constantly flowing.

This is the result of a deformed asset in the long-term loose monetary environment. Even if you work for many years, if you don't hold assets, you will get poorer and poorer; assets are more valuable than manpower. It is difficult for people to make money and money to make money.

Hey, don’t say it, it’s a tear in my heart, and I’m going to move bricks for my new bag.