广州百花园佳丽一品香

We like to go through the "sorrow of the valley" as a long-distance run. If you can co-ordinate everything and keep the team productive enough to support this long-distance run, then there are some unfounded general recommendations. This is really hard to sum up, but I tried to try.
 

Identify the root cause of the problem. Is the product effective? Is the induction training very bad? Or is the implementation of growth rate insufficient? You can identify the main bottlenecks by knowing which links are effective and which are not.
 

If the product is highly engaged and has a high retention rate, but the number of users is not very large, then you need to focus on marketing; if the product has low participation and low retention rate, you may need to deal with it from the product side, and then more marketing. And optimizing your promotion channels will not help.
 

Most of the risks of startups come from products, which is why they have no crux. Most of the new products I come across are not at the stage where the product fits the market and only needs to increase users.
 

On the contrary, most of the time, the product has gone from the beginning. They require users to receive new things in a new market without competitors, so it is difficult to judge whether the customer's behavior is to support their products.
 

Conversely, if you take a known job category and try to invent 20% instead of 90%, it may be more effective. For example, Apple did not invent smartphones, MP3s or computers, but they were super innovative and successful.
 

So, you don't have to invent a brand new product category, it's easier to get a product/market fit when you have a benchmark competitor to compare.
 

Resist the urge to start again. People tend to think that if they come back again, they will somehow avoid the "low valley of sadness." But it won't.
 

What you need is to trust your initial instinct for the product and the market and find out how to guide it to where it should be. If a smart person invests in you and the market you are optimistic about, then there must be something worth investing in, and you need to dig it.
 

Let your product be split, more focused, and easier to understand. It may sound like a product that is boring. However, you are not trying to impress a designer friend, but to convey the value proposition of your product in simple and focused terms. The closer you are to this realm, the more boring your product sounds, but it is actually a good thing.
 

Money is used to buy time, while time is used to purchase product iterations. That's why there is a school of thought that says: Raise as much money as possible at every point – raise as much money as possible before the product/market fit so that you can have as many iterations as possible This ensures that you can achieve product/market fit.
 

After the product fits the market, you need to raise as much money as possible to maximize the valuation. But sometimes, not so extreme may be a good idea.
 

Cherish every little victory. Even if you're doing something that doesn't spread at first, it's worth it—for example, pre-filling content, inviting all friends, doing public relations, and so on.
 

These small wins can create motivation, increase team morale, and gain incremental capital so that you can grow further. Over time, in order to achieve scale, you can figure out how to systematize these processes, or how they can lead to larger, more scalable ideas.
 

Small teams are the best. They move faster and are very fast. If you plan to do a lot of product iterations, you don't need to communicate all the changes and let everyone buy it. On the contrary, the big team encountered a lot of chaos every time.
 

After the company has stabilized, you can expand the team to create a complete feature set, but until then, the team that made the consumer product could only be an engineer/designer and product leader, that is, fewer than six people.
 

Jingwei’s 10 years of experience is also like entrepreneurship, and it has a lot of hardships. After seeing the article, Zhang Ying was very sincere and made a reflection and summary. Here are three experiences and feelings from him:
 

1. Real understanding and analysis. This includes both your own, from character to acting, to your strengths and weaknesses, weaknesses, and a true understanding of the core founder team. True understanding and analysis are greater than everything else.
 

2. People will always find the "thing" that suits them. In this long “sad valley”, you need to understand what “that thing” is – making choices between persistence and changing the runway, without the delay of deep and rigorous thinking, will only make you fall into the abyss .
 

Failure is not terrible, but many people will be conquered in all directions by the frustration caused by failure. It is difficult to face partners, family, and the future. This is the most terrible.
 

3. The balance between life and work. You need to find some happiness in your interest or life. If you have already thought about sticking to it, you don't have to worry about your work in your mentality. Adjusting and elevating your emotions can be of great help in fighting a protracted war.