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In recent years, the phenomenon of “fans raising funds” has become more and more common. This kind of behavior originated from Korean fans who are aiding artists. It has become a way for fans to express their affection, driven by various talent shows. It is also getting bigger and bigger. In the just-concluded SNH48 annual general election, the official fans of the champion artists announced the accounts, they raised a total of more than 9 million yuan, almost all used to buy voting vouchers, helping idols summit.

The so-called fan fundraising, unlike the illegal fundraising in the legal concept, does not promise to give fans personal money, the driving force is the fan's love for idols, and is closely related to the community culture of the stars.

The general process of fan fundraising is that a certain number of credible fan groups (such as support clubs, support stations, etc.) set a certain amount of crowdfunding goals, fans directly into the account they opened, by these fan groups Buy albums, voting vouchers for the idol career, or carry out promotional activities such as movie package, purchase of LED screen video. Most fan groups will post money to the accounts after the event in order to maintain credibility in the fan base and promote the continued development of such activities in the future.

Some people may ask questions, why do fans have to hand over their money to others, instead of directly voting for their own album? Of course, such fans exist, they are called "loose powder" in the pink circle, meaning that they are not in the core powder group, and only act on their own will. However, the Internet social platform has promoted the fanization of fans and naturally brought together fans who love the same idol.

Gathering to create a community, the community needs leaders. Over time, the fan community will eventually evolve into a concentric structure led by several core leaders, releasing influence from the heart and leading large-scale outside group fan action. Fan fundraising is a typical example of group action. Fan leaders have shown a certain excitement before, or have the skills of cutting videos, taking photos, etc. to attract supporters, or are willing to spend money to vote for enough love, when they get enough credibility It has enough appeal to inspire outside fans, and even let them spend more money in the loose powder period in order to integrate into the group atmosphere. They use some slogans that are full of power, such as "the first finger of the sword" and "the wind against the wind", to emphasize the importance of fan fundraising, and to create a sense of recognition with the fans.

Some fans said, "The fund-raising will make me feel very flaming. It is everyone who works together to do things for idols. And if there is a goal, everyone will be willing to participate more actively." "The People of the Uganda" once said, "When we are in the collective, we lose ourselves." The fanatic atmosphere and collective identity of the fan groups entangle the fans to open their wallets "willingly".

It is not difficult to see that in the process of fund raising, the “set” is a testimony to the current fan community culture, and “capital” is the visual expression of the current fan economy. Artistic groups such as TFBOYS and idol trainees, all of which are now popular, all carry the color of "cultivating the system." Fans are willing to contribute money, in exchange for the satisfaction of accompanying idols to grow together, and even the expectation of “flow” for “resources”. Fans bluntly, the reason why they want to raise a large number of magazines and idols is to "make merchants and directors see the popularity of our love beans and the purchasing power of fans, and hope to pay more attention to him."

I don’t know how much popularity fans can support, but “fans’ special offers” are no longer new. From the major brands have launched a single-line endorsement promotion to stimulate fans to buy, to some of the low-rated fan movies still get over 100 million box office, no doubt, the fan economy has shaken the original market structure, showing a broad Commercial space.

Of course, the power of fan fundraising comes from group emotions, and there is always the risk of collapse. It is obviously not enough to support the huge volume of self-examination and self-discipline within the fan community. It also gives the scammers the opportunity to play emotional cards. . Recently, some fans of the support clubs to pay for the money, the accounts are not open opaque and controversial news, it has caused a lot of criticism. It is time to put an agenda on the supervision of fans' fund-raising platforms and the management of fans' support platforms.